Lady Gaga is all about the branding. Heartbeats by Lady Gaga is the newest addition to the Dr. Dre headphone family from Monster. The headphones come in three different colors (red, bright chrome, and black) and are designed to look like jewelry. Wacky woman, wacky headphones I guess.
Some more details from the press release:
Monster has teamed with Best Buy for the launch of Heartbeats by Lady Gaga, which are available for pre-order exclusively at BestBuy.com and will be available in all Best Buy stores on October 18.
Heartbeats by Lady Gaga headphones are being made available with “ControlTalk,” an advanced on-cable feature that provides users with full control of their listening experience when using their 3GS iPhone, iPod shuffle and other new iPods and portable music devices. The special Monster ControlTalk headphone cable features an integrated high-grade microphone and answer button and allows users to access their music and answer phone calls without having to reach into their pocketbook, backpack or pocket.
Different Heartbeats by Lady Gaga versions and pricing as follows:
Heartbeats by Lady Gaga: Basic model (not including ControlTalk), available in all three colors, metallicized body with rose red earpiece, metallicized body with all chrome earpieces and black-on-black body and earpiece design. (SRP: $119.95 –currently available for pre-order exclusively online at BestBuy.com and in Best Buy stores on October 18).
Heartbeats by Lady Gaga: Basic model, with ControlTalk, available in black-on-black body and earpiece design only. (SRP: $149.95 – available by late October 2009.)
Heartbeats by Lady Gaga Haute Couture Ultra High Definition Headphones: With ControlTalk, available in metallicized body with rose red jewel-shaped crystal earpiece design. (SRP: $179.95 – available just in time for the holidays.)
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